Uses And Gratifications
Uses And Gratifications. Blumer and Katz researched how and why people select certain media products over others. They came up with three main uses: Entertainment - Offerers distractions from the world. Personal Identity - Helps us consider who we are; what ideas and values we identify with. Relationships - We find things we can share and discuss with others. Information - New information we want to know or take pleasure in knowing.