Uses And Gratifications


Uses And Gratifications.

Blumer and Katz researched how and why people select certain media products over others. They came up with three main uses:
  • Entertainment - Offerers distractions from the world.
  • Personal Identity - Helps us consider who we are; what ideas and values we identify with.
  • Relationships - We find things we can share and discuss with others.
  • Information - New information we want to know or take pleasure in knowing.

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