The Music Industry

Thursday 6th September 2018.

The Music Industry.

Learning Objective:

• To identify and explain different music genres.

Music Genres:

• Pop
• Pop/punk
• Pop/rock
• Country
• Rock
• Rock and roll
• Jazz
• Classical
• Punk/rock
• Heavy metal 
• Alternative rock 
• Indie rock 
• Funk
• Rap
• Reggae
• Dubstep 
• Grunge
• K-pop
• J-pop
• Hip hop 
• Blues
• Opera
• Grime
• House 
• Rave
• Electronic
• Disco

Rock:

What they look like:

They often wear a lot of makeup, to try and make themselves look hardcore/scary. They tend to wear dark clothing, and often dye their hair darker colours too.

Typically, how they sound:

They have an electric sound to their music, the main instruments being heavy guitars and drums.

What ideas/themes they sing about:

Lots of them are about love and romance, going against the system and being rebellious.

Target Audience:

Ages 16-25, young adults.


Radio Stations:

• IHeartRadio.
• Pirate FM.
• Rock FM.

Pop:

What they look like:

They like to dress up in the most popular clothing at the time, very bright clothes that are very expressive.

Typically, how they sound:

Pop also has quite n electric feel to it, using; guitars, drums, pianos, etc. They sound either upbeat or ballad.

What ideas/themes they sing about:

They also tend to sing about love and romance and heartbreak.

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Thursday 13th September 2017.

Music Magazines.

Learning Objective:

• To explore the terminology and genres in popular music magazines.

Typography - The style and appearance of printed matter.

Layout - The way in which the parts of something are arranged or laid out.

Lexis - The total stock of words in a language.

Colour Palette - A range of colours.

Mise-en-scene - The arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film.

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Monday 17th September 2018.

Music Magazines and Audience.

Learning Objective:

• To identify and analyse a target audience using demographics and psychographics.

Q.

The age range focuses mainly of late teens, 16 through to 25. I think its aimed at both boys and girls, mainly because most of the people in there are boys but they're not particularly dressed up sexy which appeals to everyone. Because of the older bands in the magazine it could appeal to older people, but i think more young adults would read it.

Demographics:

• Age.
• Gender.
• Social Grade.

Identifying the audience.

• Age.
• Gender.
• Location.
• Style.
• Interests.
• Religion.
• Sexuality.
• Class.
• Personality.
• Income.
• Values/ideology.
• Mass or Niche?
• Existing or New Audience.
• Race.
• Education.

I think my magazine fits with Traditionalists, i think this because older people are sticking to how it was when they were growing up - with the same bands, same style, etc.

I also think Strivers fits with it because they are attaching importance to image and status but still are holding onto tradition.

The succeeder  also fits in with it because they're confident in the music they love.


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Thursday 20th September 2018.

Genre and target audience.

Learning Objective:

• To identify target audiences for a variety of music magazine genres and link to genre codes.

     
Demographics.

• The age for this magazine are 15-25 years. We know this because there is an attractive pop singer on the front. Because he's quite young you wouldn't really have older people reading it.
• The location for the audience is Australia, as it is published there.
• The more sophisticated colour palette appeals to older more mature people. 
• The font on this magazine shows masculinity whereas the smaller fonts are more feminine. This shows the magazine is for both genders.

Demographics:

• The ages for this magazine would most likely be late 20s-30s. I think this because the colour palette like the other one is quite plain and mature, with the band forming in 2002 they're not going to have 13 year olds reading it. 
• The plain colours and bold font appeal to males, with the boys on the front appealing to females.

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Thursday 27th September 2018.

The Magazine Industry.

Learning Objective:

• To explore the magazine industry ownership, regulation and revenue.

Conglomerate - A thing consisting of a number of different and distinct parts or items that are grouped together.

Globalised - Develop or be developed so as to make international influence or operation possible.

Diversify - Diversify means to vary in type, diversify can also describe expanding into new areas

Regulation - A rule or directive made and maintained by an authority.

Revenue -  Income, especially when of an organization and of a substantial nature.

Circulation - Circulation is a count of how many copies of a particular publication are distributed.


Who Publishes... 

Whats on TV - Time Inc - US Magazine Publisher.

Radio Times - Immediate Media Company, Hubert Burda Media in Germany.

TV Choice - Bauer Media.

Take A Break - Bauer Media.

Good housekeeping - Hearst Communications.

Cosmopolitan -  Hearst Communications.

BBC Gardeners' World - Immediate Media Company, Hubert Burda Media.



Bauer Media.

How many magazines does Bauer own?

Over 600.

What two other UK music magazines does it publish?

Q and MOJO.

How have they diversified the MOJO brand?

They've created an online version of MOJO because not as many people buy print magazines anymore.

What other types of media companies does Bauer own?

Radio, TV, online.

Which agencies regulate magazines?

IMPRESS, Independent Press Standards Organisation (IPSO).

Which one has Bauer joined?

Independent Press Standards Organisation (IPSO).


Magazines receive revenue from which FOUR sources?

Selling their magazines, advertising, events, product placements and endorsements

Why do you think there has been a dramatic fall in print magazine sales for the past 10 years?

Because of social media people can just find these things online, instead of spending money on them. Because of this sales dropped.

How are the print companies responding to the fall in print magazine sales and advertising?

They have made online platforms to show off the magazine, so they don't risk losing money 
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Monday 1st October 2018.

Mojo Magazine.

Learning objective:

• To explore and define the magazines target audience.

Mojo Magazine:

• New and old artists, but always popular.
• Award winning.
• Definitive cover features.
• High quality articles.
• Worlds largest UK music magazine.
• An audience of very passionate music consumers.
• 'If you're featured in MOJO you matter'.
• For those truly obsessed with music. 
• They claim they cover all genres of music (Rock, Folk, Soul, Country to Reggae, Electric to Experimental).

General audience:

• Working class (Weekly magazines).
• Middle class (Quality monthly magazines).

MOJO Audience:

• A fairly small circulation of about 68,000 - 138,000. Their audience was more niche. (A very specific target audience, as opposed to a mass audience)

Psychographics:

• The magazine is mostly aimed for people who like rock and modern music. The bands are mostly the Beatles, David Bowie, Dylan, Pink Floyd, Neil Young and The Rolling Stones. 
• By using Dave as a name, it shows the target audience is male rather than female.
• They mention that the reader should be passionate and that they've got into music at a young age. 
• MOJO have a high disposable income, which means they are highly educated. They spend money on live gigs and festivals, but high end festivals which play older bands.
• They will subscribe to streaming services, and will also buy CD's and Vinyls.

Demographics:

• Gender = 68% male
• Age = 30-50.
• ABC1 Profile = 49%

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Thursday 4th October 2018.

MOJO Uses And Gratifications.

Learning Objective:

• To identify what audiences get out of music magazines.

Personal Identity:

• Music magazines often dress their fandom of a specialised audience and may reinforce the readers sense of being a fan of a particular genre of music.
• Music magazines have aspirational rolemodels - music stars -who whom their readers may identify.
• Music magazines may reinforce readers values. MOJO magazine values popular music in seriousness. 

Social Interaction:

• Music magazines offer news and gossip that might form the basis of of real-life conversations.
• Music magazines ofter follow a familiar format and offer regular consumption as a form of ritual.
• These could spark a real-life conversation which magazines are viewed at for being good.

Entertainment:

• Music magazines offer a range of entertainment pleasures, such as comedy, gossip, CD's and other free gifts.
• Music magazines can offer an escape into a utopian world of stars, celebrity and pleasure.

Surveillance:

• Music magazines offer a sense of being in contact with the work giving information about the world and popular music.
• They have short articles about what goes on, the regulars in the magazine and filter - which includes descriptions of interviews, films, etc.

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Thursday 11th October 2018.

Cover Analysis.

Learning Objective:

• To analyse the cover of a magazine, linking it to a genre or audience.

'Babyboomer' Generation - A person born in the years following the Second World War, when there was a temporary marked increase in the birth rate.

Diversification - The process of a company varying products.

Audience Address - How the text speaks to the audience and involves and influences them.

Discerning - Having or showing good judgement.

House Style - A company's preferred manner of presentation and layout of written material.

• Ian Dury - Ian Dury was an English singer-songwriter and actor who rose to fame during the late 1970s, during the punk and new wave era of rock music. He was the lead singer of Ian Dury and the Blockheads. 

• Cat Stevens - Yusuf Islam, stage name Cat Stevens, is a British singer-songwriter and multi-instrumentalist. He debuted in 1967.

• Elvis Presley - Elvis Aaron Presley was an American singer and actor. He debut in January1 956. His genre is rock and roll, he is the third-highest-certified music artist in the US. He sadly died in 1977.

• Nirvana - Nirvana was an American rock band formed by lead singer and guitarist Kurt Cobain. They debut in 1987. Nirvana went through a succession of drummers, the longest-lasting and best-known being Dave Grohl, who joined in 1990. The band disbanded in 1994.

• Dave Grohl - David Eric Grohl is an American musician, singer, songwriter, record producer, multi-instrumentalist and film director. He started out in the band nirvana, but founded foo fighters in 1994. Their genre is Alternative rock.

• Lewis Allan Reed - Lou Reed was an American musician, singer and songwriter. He was the lead guitarist, singer and principal songwriter for the rock band the Velvet Underground and also had a solo career. Velvet Underground was an American rock band formed in 1964, disbanding in 1996.

• Dave Gilmour - David Jon Gilmour is an English guitarist, singer and songwriter who was a member of the progressive rock band Pink Floyd. He joined the group as guitarist and co-lead vocalist in 1968 shortly before the departure of founding member Syd Barrett, this broke up the band in 2008.

Identify The Following:

• Shot Type - Mid shot

• Star Vehicle - Dave Grohl 

• Colour Palette -  Blue, yellow, red, black, white.

• Bands/artists mentioned - Dave Gilmour, Ian Dury, Cat Stevens, Elvis Presley, Nirvana, Dave Growl, Lou Reed, Foor fighters and Sparks.

• Masthead style - Bold and large text.

• Main coverline syle - Bold, large and out there.

• Minor coverline style - Smaller but still bold.

• Puff - 

• USP (Freebies) - Comes with CD.

• Placement of text - Around the edges.

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Monday 15th October 2018.

MOJO Analysis.

Learning objective:

• To analyse the cover of a MOJO magazine, linking it to genre and audience.

The masthead, MOJO, suggests the music is a powerful influence which would appeal to the hard core music fans that the magazine is aimed at. The sans serif font looks modern and fresh due to its curved edge, which suggests the content is up to date and new, appealing to those fans who want to know about new artists as well as the artists they listen to. The block capitals also suggest masculinity, this appeals to the predominantly male target audience. The main cover line has used the same font as the masthead, using the whites and yellowed to make it bold. They have also made the main cover line the biggest piece of text on the cover.

The colour palette is dark, lots of greys and blacks with a few reds, yellows and whites. They're mainly keeping the cover plain, with a few splashes of colour. This appeals to the genre of music originally shown in the magazine, rock. The blues and greys could be suggesting that they're opening up to a wider range of music genres. 

The majority of artists/bands on the cover of the magazine aren't current anymore, but were very influential in the 70s-90s. This suggests the target audience are going to be 30-50 year olds, most of which are male. The reason for this is because more men like rock music enough to buy it every month than women. Although women also do by the magazine, 32% of which. This would also appeal to women because of the image of Dave Grohl on the cover.


Thursday 18th October 2018.

Dirt.

The minor cover line has the same font as the main cover line but also has block caps, which shows the target audience is male. The minor cover line shows that the font is contemporary and recent. Using this font attracts people who like to know the latest bands. This magazine also offers social interactions, it gives people a chance to tap about things they like and to share interests. It gives them a chance to talk about bands and music, which they might not be able to do without it. This means they're able to build up relationships and share common interests.

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Thursday 1st October 2018.

Representation.

Learning Objective.

• To explore the concept of representation in music magazines.

Stereo Types:

• Teenagers - Lazy, grumpy, emotional, badly behaved, addicted to social media.

• Men - Don’t cry, Aren’t emotional, Not as mature as girls, Strong and more aggressive then females, men are the money earners.

• Americans - Ignorant, stupid, Rich, Racist, Obesity, Love guns, arrogant, loud.

• Lesbians - Short hair, hate men, pretty women can't be lesbians, don't like anything 'girly', they were all tomboys as children, masculine, colourful.

Age - The magazine shows the artists: Vampire weekend, the rolling stones, Natalie Maine, Trent Renzor and Bruno Mars. These artist suggest the age ranges from 20-40.

Gender - Although typically women may also be attracted to the poster on the front. The members in the bands are also older men which would attract them to the magazine. The colour palette has quite dull colours, like darker yellows and reds, with block and white, This indicates masculinity - along with the capitals.

Genre - The colour palette only used two colours, red and yellow this indicates the cover is for rock because its quite plain. The artists portrayed also come under the genre rock which shows us the genre. 

Personality - Bruno Mars has a very stern look on his face while looking into the camera. The cigarette in his mouth shows stereotypes to men as they are seen as aggressive. 

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Monday 5th November 2018.

Representation.

Learning objective:

• To create a magazine cover showing an understanding of representation.

We have shown the genre by the clothes and guitar.




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Thursday 15th November 2018.

Music Videos.

Learning Objective:

• To research chosen case studies and hoe they are represented.

Performance - The artists perform, such as singing or playing an instrument.

Narrative - It has a storyline.

Concept - No performance or narrative, normally animated.

Illustration - What's happening in the music video, matched the lyrics.

Amplification - There's some link between the video and lyrics, like a metaphor.

Disjuncture - There's no link between the video and the lyrics.

Music Video Research:

Case Study 2:

• Name of artist - Bruno Mars & Mark Ronson.
• Name of song - Uptown Funk.
• Genre - Funk.
• Date song was released in UK - November 10th 2014.
• What the song is about - It's about looking good, having luxury brands, having money, being famous etc.
• Type of music video - Performance, amplification.
• What happens in the video -In the video Bruno and a few friends are walking around, dancing singing and looking at girls.
• Who's featured in the video - Bruno Mars and Mark Ronson
• What they're usually represented as - He's represented as quite a tuff and rich, like he can get anything he wants.
• How they're represented in the video - He's represented as a chill guy, a bit of a playboy.

• Name of artist - Beyonce
• Name of songs - If I Was A Boy
• Genre - R&B
• Release date in the UK - October 13th 2008
• What the song is about - Being the other gender and how woman should be treated. Being faithful and loyal to each other during a relationship. Its also about how life is different between men and woman.
• Type of music video - Narrative, Amplification.
• Theres a couple and it shows how when boys do things, girls look at it and could be classed as un loyal whereas girls can do the exact same thing. It shows us that it isn't fair for boys to be seen as the bad people when girls can do the exact same but isn't seen as how men are framed. 
• Who features in the video - Beyonce and Mekhi Phifer.
• Normally the artist is represented as having strength, independent and pride but also sexy and glamorous.
• In the video the artist is represented as having a gender stereotype reversal (Subverts Gender Stereotypes). She is also seen as not having any sensitivity.

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Terminology.

Learning objective:

• To explore media terminology used to analyse exam texts.

See terminology page.

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Thursday 29th November 2018.

Media Language In Music Videos.

Learning objectives:

• To explore and analyse the use of media language in chosen case studies.

Analyse the media language in your music videos. How are they similar/different?

Case study 2

Beyonce:

Does the artist perform? If so, to whom?

The camera.

Is there of sense of 'naturalism' created though use of MES and setting?

Yes

How does it follow genre conventions?
No it does not, as the genre is R&B which has elements of pop and hip-hop - which are more upbeat and tend to have happier story lines.

Is any diegetic sound used and why?
Yes it is, you have Beyonce talking in the beginning to add a sadder effect to the music video.

Does the editing match the pace of the song? Does it change between the performance and narrative sections?
Yes it does, most of it naturally goes with it but they've slowed down the bits that are fast paced to match it.

Are special effects used? What transitions are used and why?
There are no effects used, and the transitions are just cut to the next scene.

Is the narrative linear and developed or montage?
It is a montage.

Is the camerawork smooth and controlled or handheld and documentary style?
It's a documentary style, it looks like its just been taken out of a film. They show distinctive shots of peoples faces to enhance the emotions they're feeling - and have put it in black and white to show its meant to be a depressing, emotional piece.

Is the camera saturated or de-saturated?
De-saturated.

What values does it promote?
To be loyal in a relationship.

In what ways does it follow conventions of film and TV with the setting and Mes? (Intertextuality).
It follows conventions of film and TV because its taken conventions used to make him and TV and put it into the music video to enhance the effect given off.


Bruno:
Does the artist perform? If so, to whom?

They perform to the camera.

Is there of sense of 'naturalism' created though use of MES and setting?

Yes.


How does it follow genre conventions? 
Yes, because its upbeat and happy - like the genre funk.



Is any diegetic sound used and why?
No there isn't.



Does the editing match the pace of the song? Does it change between the performance and narrative sections? Are special effects used? What transitions are used and why?
Yes it matches the pace of the song, not changing between performance and narrative - its all performance. No special effects are used, and the transitions just cut straight to the next place.

Is the narrative linear and developed or montage?
Linear and developed.



Is the camerawork smooth and controlled or handheld and documentary style?
It is smooth and controlled.



Is the camera saturated or de-saturated?
It is de-saturated, because the colours aren't bright and bold.



What values does it promote?
It promotes being good looking, having expensive clothes and jewellery. It promotes showing off wealth and that leading to a good social life.

In what ways does it follow conventions of film and TV with the setting and Mes? (Intertextuality).

It follows convections of a film because of the settings and the was its all acted out. It enhances the effect of the video and makes it seem more interesting.

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Monday 3rd December 2018.

                                               Media Language In Music Videos.

In the music video Beyoncè preforms to the camera throughout the video, she does this to create a sadder more depressing effect to the video. This makes it seem real and natural, with the acting and the MES - making us really understand what she's feeling. By also using diegetic sounds, such as her talking in the beginning to enhance the effect of it being depressing. Although the video doesn't follow common genre conventions, as R&B has elements of pop and hip-hop which tend to be upbeat and quite joyful, where this is slow and depressing. They've been able to match the beat of the video to the action which gives off a good effect of wha they're feeling. They've been able to exaggerate the video also by the camera work.  They've shown distinctive shots of peoples faces to once again enhance the emotions they're feeling - which portrays this onto us. By making the video de-seturated they've shown us the video is supposed to be a dark, depressing, emotional piece. This video promotes the value of being in a trustful and loyal relationship. Beyoncè is represented as a heartbroken women, the use of the black and white filter helps us understand this due to the deep colours. It shows that she's trying to put-on a brave face and hide her emotions from the world, but deep down just wants to tell everyone what she's feeling.


In this music video Bruno is seen performing to the camera, he does this to create the effect of him being cool and direct. The camera angle is mostly below him making him seem strong and powerful compared to the viewer. it follows the genre conventions because its upbeat and happy - like funk is.
There is no diegetic sound because it is not needed due to the clapping continuously throughout the song itself. The camerawork is smooth and controlled which makes it seem like its been pulled straight out of a film, and the way its acted out also adds to them. He has a bit of colour to the video but no vibrant popping colours, which makes it de-saturated. The video overall promotes looking good, and having money for nice clothes and jewellery. Also saying that when you're wealthy you have a good social life. In the video bruno is represented as a wealthy young man, dancing around and sining about girls and wealth with his mates. This gives off a happy and cheerful vibe, which also makes the audience watching happy and leaves them in a good mood.

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Thursday 10th January 2019.

Exam Practise.

Learning objective:

• To review representation of videos and practise exam style questions.

In music videos editing is used to set the mood of the video, for example, by changing the colour palette in post production they can make it cheerful by having bright colours or use a desaturated palette to make a sadder effect.

Beyonce and Bruno Mars' music videos differ within the colour palette. Beyonce's video has been desaturated to create the effect of a depressing scenario, showing she's being serious - not messing around - and trying to send a message. The clothes they wear in the video aren't too over the top, which makes the depressing effect stay. While Bruno's video is saturated and has a lot of colours in, this shows that he's trying to have fun, not being serious and just letting go. This gives off a happy and chilled out vibe. The clothes they wear in uptown funk stand out from the background, making everyone in it the main focus of the video for the duration of it. In conclusion Uptown Funk is more brighter and happier than If I were a boy.

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Thursday 10th January 2019.

Radio 1 live lounge.

Learning objective:

• To research the radio industry and BBC Radio 1.

How many national radio stations do the BBC operate?

Ten.

How many regional radio stations do the BBC operate?

40+.

How are they funded?

British people - TV licence.

Who is the direct competition to PSB radio? 

Commercial radio stations.

Name 5 different commercial radio stations and their target audiences.

Absolute radio - 24-44 year olds.

Radio 5 live - 25-44 year olds.

Classic FM - 35-50 year olds.

Heart - 25-44 year olds.
Kiss FM - 15-34 year olds.

What different ways can people listen to BBC Radio 1?

The radio, online, TV, an app.

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Monday 14th January 2019.

Radio 1 live lounge.

Learning objective:

• To explore how BBC Radio 1 meets its PSB remit and meets the needs of its target audience.

Public service broadcasting.

In the UK, PSB is broadcasting intended for public benefit rather than to serve purely commercial interests.The communications regulator Ofcom requires that certain TV and radio fulfil certain requirements as a part of their licence.

The PSB are channels you can get for free on TV without box or cable: Channel , channel 5 and the BBC.

BBC Radio 1 -

The radio 1 audience is clearly addressed by the presenters that are close to the age of their listeners demographic of 15-29. The allows the audience to relate to it which makes them want to watch it more. They'll reference TV shows or music that is popular, use informal language just to make it more realistic and relatable. 

BBC Trust April 2016 

Remit -

• The remit of radio 1 to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. 
• It's target audience is 15-29 year olds and it should also provide some programming for younger teenagers.
• It should offer a range of new music, support emerging artists - especially those from the UK.
• Provide a platform of live music.

In the evening the have specialist presenters, covering a wide range of musical genres, should support upcoming artists, assisting their growth and development.

Live music should be featured throughout the schedule, with sessions and concerts from both established acts and experimental new bands.

BBC Radio 1 Website 
Media Language -


The background the the website is a mix of colours, such as: orange, pink, purple and blue. The orange symbolises friendly, cheerful and enthusiastic. The pink creates passion and can often relax people. Purple soothes and calms people, representing creativity. The main colours of blue and grey together represent security and create productivity. This appeals to the target audience which is 15-29 year olds. Because it appeals to them which makes it more likely for them to revisit the site and listen to more on it. The images used stick out from the rest of the page, the colours on the site are quite calm while the images used to represent artists have colours that pop. Its lights up the page and creates an effect of being alive. Most of the images have a headshot of the artist so the audience gets an idea of who they are.The BBC have a wide range of music so there's something that appeals to everyone within the target audience. They have older artists and music, to new and upcoming music. This gives everyone a chance to go somewhere, and introduces newer generations to new genres of music. Something for the younger end of it is Bring me the Horizon. The image has him sticking his tongue out, visibly showing his tattoos while holding up a piece sign. This shows he is a 'rebel' this appeals to a younger audience because they can relate more. unlock the higher end of the audience they have the time to let lose and be a rebel so this type of image will interest them.
The presenter also is within the age range of the target audience, this allows the audience to relate to it which makes them want to watch it more. They'll reference TV shows or music that is popular, use informal language just to make it more realistic and relatable.


Convergence.
Media convergence - The merging of previously distinct media technologies and media forms due to digitisation and computer networking.

When anyone is interview on BBC Radio 1 there is always content only available if you go online. 

The audience can submit questions and be apart of the interview.

The audience has a choice of how and wen they listen to it.

The Live Lounge can be accessed via the commercial platform of VEVO.

What advantage is there for the BBC?

They can be reached on more platform so more people can see their content and watch more if they enjoy it, then can get a larger audience. This allows them to make more money.

What advantage is there for VEVO?

They'll get more people that enjoy the BBC watching they content as well.

What advantage is there for the audience?

They have more platforms to watch things, if they struggle to get onto the BBC website they can go onto VEVO. On the BBC website the live lounge videos are only on there for a certain amount of time, but they're on VEVO forever of fans can watch it whenever they want.

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Thursday 17th January 2019.

Regulation.

Learning Objective:

• To explore how the BBC is regulated.

Ofcom's Role.

• Ensuring the optimal use of the electro magnetic spectrum.
• Ensuring that a wide range of electronic communications services-
• Ensuring a wide range of TV and radio services of high quality and wide appeal.
• maintaining plurality in the provision of broadcasting. 
• Applying adequate protection for audiences against offensive or harmful material.
• Applying adequate protection for audiences against unfairness or the infringement of privacy.

What is 'plurality'?

We have defined plurality as a) ensuring there is a diversity of viewpoints available and consumed across and within media enterprises and b) preventing any one media owner or voice having too much influence over public opinion and the political agenda.

Protection of Under 18s

• Material that might seriously impair the physical, mental or moral development of people under eighteen must not be broadcast.
• In the provision of services, broadcasters must take all reasonable steps to protect people under eighteen.
• Children must also be protected in the form of appropriate scheduling ensuring that they are not privy to material that is unsuitable for them.

My show would be aimed at people from the ages 13-22. It would be a gossip show that talks about the latest news in the music industry and drama with celebrities. There would be a wide range of music for whatever the viewers request. It would air from 5-6pm on a so everyone has a chance to get home from school in time to watch it. Because it is for 13+ year olds I would have to be careful of the language used and that things talked about.

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Thursday 31st January 2019.

Live Lounge.

Learning objective:

• To create an effective logo considering audience and purpose.